Niyati Mehta

New York-based Niyati Mehta is Co-Founder and a President of New Modality LLC, a behavioral consulting group and a parent company for Nudging For Kids. As a visual-nudge behavioral designer, her focus is on offering sustainable, strategic social/educational, positive nudge solutions to clients seeking positive behavioral change. Her approach to creativity combines right-brained creative problem-solving with left-brained strategic and sequence thinking.

She is a freelance Graphic Designer, Creative Art Director, and Design Educator. New Modality along with behavioral designs continues to offer strategic solutions to clients branding, digital and design problems.

She is currently an Adjunct Professor in the CUNY (Lehman College – Bronx) and SUNY (Nassau Community College-Long Island) in New York City.

Niyati holds an MS in Communications Design from Pratt Institute, BBA in Business from Sydenham College (India), and Certificate Behavioral Nudge Design from Denmark.

AFFILIATIONS

WESTCHESTER
STEAM
EDUCATION

London
Behavioral
Economics Group

The Applied
Behavioral
Economics
Project Group

College
of arts
association

Coding Group

RESEARCH

STRATEGY

DESIGN

INNOVATION

DIRECTING

Extensive experience in “Communication and Behavioral Design” in U.S. and internationally.

Team leader and creative director of nudge/behavioral design initiatives.
Co-founder of a multi-national marketing agency of an online publication regarding child behavior and nudging.’Professor of Design at New York colleges and universities.
Co-founder of New Modality, a parent entity for Nudging For Kids, which employs visual design to facilitate desired behavior change and positive long-term habit formation among children.
Guest speaker of Graphic Visual Design and Behavioral Design in Colleges, Colloquiums and U.S national and international Conferences.

New Modality

New Modality is a New York-based Behavioral and Visual Design consultancy dedicated to improving experiences by creating better choices which lead to sustainable behavior.

Nudging For Kids

A nudge is merely a gentle push in the right direction offering an alternate choice without coercion. The efficacy of a nudge is purely based on motivating compliant behavior rather than promoting punishment.

Design work

Niyati Mehta is a Communication Designer, Digital Designer, Strategist, and a Graphic and Behavioral Design Adjunct Professor at Nassau Community College and Lehman College in New York City.