Creativity for Society
Harnessing technology to impact behavior
Anti-Racism with anti-bias approach Education Toolkit/ Picturebook
2020
Co-authored The Kaleidoscope of Human Color, an educational toolkit for children to understand and appreciate the diversity of skin hues around them through insightful examples(in process of publishing)
- It attempts to guide the narrative of human color from an early age to avoid bias formation.
- The flashcards contain compelling visual cues, inspiring playtime activities, and insightful dialogue to engage children from 0-9 years of age.
- The idea is to introduce human skin tonalities to children using elements from our natural environment.
Fighting Type 1 Diabetes in Children, Cremona Hospital, Italy
2019 – Work in Progress
At Cremona Hospital in Italy, we are underway on a project that through cutting-edge cellular technology will enable gamification to impact child behavior positively and help control and stimulate their thought processes. This will work to serve timely reminders to children to consume their medicine. The mobile application works in a way where once the child has taken his or her diabetes medicine, the parents get a notification in whichever corner of the globe they may be. Steps that harnessed visuals to bring about positive social innovation.
2018
(a) “Nand Ghar” Western and Northwestern India
A Corporate Social Responsibility activity by the government of India in which we applied visual design, combined with cognitive psychology to bring about social innovation.
(b) Muktagan , Municipality Schools (NGO) Mumbai, India
A project that generated the application of psychology, behavioral economics, and design targeting to improve “anger management” and “name-calling” in grade 6/7 in the municipal school for underprivileged children. An illustration of how directed and defaulted visual cues trigger the impact of a behavior change.
(c) Panthawada, Taluka Dantiwada, Banas Kantha, Western rural India
A project which involved creating and developing visuals towards improving cleanliness and living conditions for villagers. Designed visual nudges, which directed villagers to keep the surrounding clean, thereby proving that art and graphic design is an impactful tool when combined with psychology.
Creativity for Sustainability
Steps that harnessed visuals to promote sanitary choice architecture
Hand washing (Hygiene) Yuvaneshtham / Earth Institute, Columbia University, NY
2017
The principal author behind the nudging proposal that promoted and designed choice architecture regarding water and sanitation in rural India to improve hygiene conditions, reduce absenteeism and increase in the attendance of girls participating in economic centric activities.
Creativity for a Hospitable Environment
Steps that harnessed visuals for Campus planning activities and facilities
Campus Planning & Facilities, Lehman College, Bronx, NY
2017 – Present
By creating visual graphics for the garbage bins in cafeterias towards recycling awareness, and having a cleaner environment, we motivated students directing them towards sustainability. The project was not only about designing nudges but taking charge of the overall spectrum including the correct and clever placement of the messages. This step was taken with varying degrees of success after the more conventional emails, posters, and fliers were initially unsuccessfully sent out.
IT & Computer Department, Lehman 360
Lehman 360 is a revolutionary approach to use the college mobile-based application to help students find their way around the many different, activities, buildings, and individuals across the campus. Lehman 360 and its usage was also encouraged in thought-provoking ways using visually designed nudges to encourage students to download it. The app was also used as a medium to motivate students to enroll for 15 credits at a time and hence help them achieve a timely graduation.
Creativity to Promote Wellness
Visuals that help transform emotion
Facilitating general mood alleviation and easy directional understanding at Aditya Birla Memorial Hospital, Pune, India
2019- Work in Progress
Bringing alive a hospital through visuals that better facilitate directional understanding and wellbeing is what our task at the globally renowned Aditya Birla Memorial Hospital is all about.
As things stand this is currently a ‘work in progress’ project that will run well into 2020.
Nudging for Kids – BLOG
An Initiative by New Modality Behavioural Design Consultants
Founder, director, and principal designer at Nudging for Kids (NFK) an initiate by New Modality Behavioural Design Consultants. NFK designs attractive, cost-effective, hands-on creative visual solutions and tips that positively influence behavior amongst children and adults alike. To know more do visit www.nudgingforkids.com
Creativity to Create
Designer by choice, Skill, and Design
2016 – present
Faro, Mumbai, India
December 2018 – Present
Faro is a premium chocolate brand that promises to bring a decadent indulgence to your palate. The packaging and identity is funky, fun and all sorts of quirky much like the chocolate in it.
Cereal Pop Cafe, Mumbai, India
July 2018
A DIY cereal solution that the world has been craving for is now an actual thing. Our designs illustrated ease and a sense of customization for the viewer which is what the brand is all about.
The GlamBar Salon & Spa, Mumbai, India
April 2018
The glam bar is a unisex salon in Mumbai which has multiple outlets across the city. The design direction for all its creatives was simply to accent and enhance the glamorous through muted shades and vivid textures.
Toniq Beauty, Mumbai, India
January 2018
Even the best makeup needs the best application and that’s what tonic beauty is all about. Designs for tonic beauty call out to girls & women alike who wake up every morning in the quest of achieving perfection in everything they do include their make-up.
Akina’s Creme Bar, Chandigarh, India
September 2017
Akina’s Creme Bar in Chandigarh is a project on which we worked remotely to bring about a fun identity and help it stand out from the multitude of other such cafes. Inviting colorful fun and contemporary is how we describe the design direction.
Happy Faces, Mumbai, India
August 2017
A fun, innovative & and educational brand started especially for kids & young adults! We designed their Brand Identity design to react that learning can be fun too. A conscious effort to move away from the mundane onto something that kids will enjoy learning from.
The Brownie Therapy, Mumbai, India
July 2017
The world loves a brownie almost as much as it appreciated different brownie flavors. The packaging design route for The Brownie Therapy is colorful inviting enigmatic and reects in no uncertain measure. The sheer variety that they have on offer.
The Superfoodz Kitchen, Mumbai, India
October 2016
A young and aspiring Indian Delivery Kitchen which visions to help people eat healthily & think nutritious. Fun quirky and youth provocative designs that call out to an age group that understands the value of nutritious food on the go.
Envie Simaya, LA
September 2016
An Indian inspired US-based jewelry brand which resonates with classical as well as contemporary cuts & pieces. Deep dark hues that help jewelry pieces and the models seem ethereal and resplendent in Envie Simaya Jewellery.
The Lemony Shack
August 2016
The Lemony Shack, A fun brand that focuses on selling soul food & desserts to its customers. Once again the design direction is fun, vivacious, and attractive with color patterns & illustrations that entice the millennial to order.
2006 – 2015
Since 2006 I have been given the opportunity by several esteemed clientele to paint the picture to their story. My work in design includes branding the next look and feel of many different companies, titular book covers for various publishers, and even working as the lead designer for several nonprofit schools and organizations.
(Partial List) Visual Design Clients, acting as Lead Designer, Designer, or Creative Director (profit): TUMI, Lutz and Patmos, Jack and Jill, Rose Publishing, Rachael Ray, Amscan, Readers Digest, Pearson Education, Simon and Schuster, Vakils Publishing, Navneet Publication, Embassy Book Distributors. Hindu textiles, Laxmi textiles, Fab India (India)
(Partial List) Visual Design Clients, acting as Lead Designer, Designer or Creative Director (non-profit): Alcott Montessori School, Darien Middle School, Lehman College (NYC), Greenburg Nature Center, Manhattanville Kids Center.
Jan 2005 – July 2008
Lam Design, Pleasantville, NY
Representative Visual Design Clients, acting as Junior Designer:
Dixie, Lysol, Readers Digest, Post Cereals
1993 – 1997, 2011- 2014
Shraddha (Mumbai, India)
NGO for mentally challenged children. Conceived and designed graphics support and educational materials.
Exhibitions