The course and the assignments demonstrates how communication design is shaped by the problem solving phases of learning, identifying, generating and implementation and how these methodologies can be applied to the understanding of audiences, organizing content, developing strategies, and defining purposes.
The introductory level students will be exposed to various research methodologies, theoretical writings and processes that are foundational to all conceptual thinking. The emphasis is on critical thinking, iterative design methodology and the synthesis of research, design production and presentation. The focus of the projects is on responding to a design research question, building a body of research and developing visual communicative ideas and concepts (rather than producing a highly resolved final product). Deliverables will include design prototypes, experiments with for, media­ collage, graphic design, illustration, photography, typography, etc. and written proposals. The middle to higher level students will be exposed to to new disciplines, interdIsciplinary approaches that require to excel not only in traditional design skills, but in design research methodology, human-centered concept development and system design processes. The assignment cover information in advertising, publishing and editorial design, corporate and exhibition design, websites, multimedia, environmental graphics, signs and maps, service design, interaction design, film and video.