The series of assignments and projects.where the students are given a sample creative brief which includes insights into consumer behavior, it reflects contemporary media consumption with social,TV, print and digital, depending on the year of study and design level of the students.The assignments are structured to help students to identify the single most persuasive statement, or compelling visual, that can present to achieve the objective.
The assignment imparts to keep it simple and avoid generalities. The assignments are targeted to cover all three software Adobe Photoshop, Adobe Illustrator and Adobe InDesign. The students are encouraged to use other elements to transfer the static design, towards interactive mediums. The assignments will engage students in the creative process of conceptualization then learn to design with images, typography, textures, color and shape. The following assignments are covered during the semester-newspaper, magazine, poster. display advertising, social advertising, storyboard and script, mobile and app, UIconceptual initial stage development.etc.